What do you think?
Amsterdam is considered a cycling capital but was not always a cycling city.
The huge rise in car numbers during the ’50s and the ’60s caused a huge rise in the number of deaths on the roads. During the ’70s, in response th that, a social movement demanding safer cycling conditions for children was formed.
The social pressure and the oil crisis of 1973 “persuade” the Dutch government to invest in improving its cycling infrastructure. You can see a video here
Trying to find more things about the change of mindset towards sustainable transport, I came across a very interesting short video that shows how Amsterdam educated its citizens to stick to the traffic rules (old-school way)!
You can watch it here