How Amsterdam educated its citizens to follow the traffic rules?

What do you think?

Amsterdam is considered a cycling capital but was not always a cycling city.

The huge rise in car numbers during the ’50s and the ’60s caused a huge rise in the number of deaths on the roads. During the ’70s, in response th that, a social movement demanding safer cycling conditions for children was formed.

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The social pressure and the oil crisis of 1973 “persuade” the Dutch government to invest in improving its cycling infrastructure. You can see a video here

Trying to find more things about the change of mindset towards sustainable transport, I came across a very interesting short video that shows how Amsterdam educated its citizens to stick to the traffic rules (old-school way)!

Amsterdam

You can watch it here

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About avgivassi

PhD student| MSc Urban Planner| Surveyor Engineer National Technical University of Athens School of Surveying Engineering Sustainable Mobility Unit (SMU)
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